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Armagh tech firm helping customers order in pubs without leaving tables

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James Freeman, operations manager and Ryan Fegan, founder of DrinkApp

James Freeman, operations manager and Ryan Fegan, founder of DrinkApp

James Freeman, operations manager and Ryan Fegan, founder of DrinkApp

An Armagh tech firm is turning its attention to helping customers order from the comfort of their tables amid the challenges around reopening post-lockdown.

The DrinkApp, developed by Ryan and Mark Fegan from Keady, allows publicans, restaurant owners and other leisure providers to accept drink orders from patrons without ever having to go near their table or serve them across a crowded bar.

It was originally developed as a solution to queue management in busy bars and clubs, but has now been adapted to deal with the challenges facing the hospitality sector amid Covid-19.

Ryan Fegan, founder, said: “The idea for DrinkApp came to me about two years ago on a busy night in the bar Mark owns in Armagh. This small space was rammed, like most bars around Northern Ireland on any given weekend and I began to wonder if there wasn’t an alternative solution to crowded pubs, than to simply reduce numbers which would impact sales or expand, which would be a significant investment and not always possible.

“The idea that a universal app could eliminate the need to queue by allowing orders to be placed without having to leave the table came to me, and DrinkApp was born.”

James Freeman joined the company from an estate agent background to head up operations.

“While Covid19 presented a timely opportunity to develop this side to the app, it isn’t limited to life in lockdown,” he said. “We’ve been seeing a shift in consumer shopping behaviours for years now and web/app based localised ordering is really becoming the norm – and not just for groceries, taxis and takeaways.”

Ulster Business