Henderson Group bagged a hat trick at this year’s Ulster Grocer Marketing Awards, picking up the headline award of Best Marketing Campaign along with two other accolades.
Winners, highly commended entries and sponsors came together at the Culloden on October 16 for a socially distanced photoshoot marking the 32nd annual awards, which are usually held during the Grocers’ Ball in May but were postponed this year as a result of the pandemic.
Henderson Wholesale’s Festive In’spar’ation campaign picked up the lead award, which was sponsored by previous winner Mash Direct, with highly commended going to Lidl NI.
Other wins for the group included Best New Product Launch/Relaunch (sponsored by Carn Coldstore) for Henderson Wholesale’s The Chef, with Tayto picking up highly commended. And Henderson Wholesale’s 12 deals of Christmas campaign won Best In-Store Consumer Sales Promotion (sponsored by Aqua Twist) with highly commended awarded to Musgrave NI for its Supervalu – Value to sing about campaign.
Winning this year’s prestigious Young Marketeer Award, sponsored by Forest Feast in memory of Lorraine Hall, was MXB’s Ella Thackray with highly commended going to Henderson Wholesale’s Jonny Agnew.
The first recipient of a new award for 2020, Leader in Marketing sponsored by MXB, went to Desi Derby of Musgrave NI, kick-starting a strong performance for the group. It also picked up Best CSR Initiative/Charity Partnership for its partnership with Action Cancer with highly commended going to Boost Drinks/Air Ambulance NI and the category sponsored by Hunky Dorys.
Another double award winner, meanwhile, was Finnebrogue Artisan for Best Sustainability Initiative (sponsored by Electric Ireland) with highly commended awarded to Henderson Technology/Gander. Finnebrogue also lifted Best Brand for Naked Bacon, with Tayto named highly commended in the Henderson Food Machinery-sponsored category.
Invest NI sponsored the Best Export Marketing category, awarded to White’s Oats with highly commended going to Naturo Petfoods, which then went on to win Best Digital Marketing Campaign (sponsored by MBNI Truck and Van) for It’s only natural while Fruice’s No awkward bits campaign was highly commended.
The Ulster Grocer Marketing Awards 2020 were judged by industry experts Michael Maguire and Sam Butler.
In the Ulster Grocer Marketing Awards 2020, Best Marketing Campaign, sponsored by Mash Direct, was won by Henderson Wholesale for Festive In'spar'ation. Pictured are Bronagh Henderson (Henderson Wholesale) and Clare Forster (Mash Direct).