Ulster Grocer

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Launching the 33rd Ulster Grocer Marketing Awards


Entry for the 33rd annual event will now be open until Friday, June 4, following postponement of the usual May date for the Awards due to the ongoing pandemic.

Never perhaps has there been a more important time to recognise outstanding work in Northern Ireland grocery, after the intense and unrelenting pressure faced by the sector in 2020.

While regular marketing activity continued, alongside solid grocery sales as consumers in lockdown spent more on food and drink, many retailers and suppliers also tailored their campaigns to reassure shoppers over safety measures and voice their support for the brave workers keeping us fed and watered throughout the pandemic.

The 33rd annual Ulster Grocer Marketing Awards will feature 10 categories, with our new award introduced last year – Leader in Marketing – falling under the standard application process in 2021 (unlike last year when entry was via an informal email nomination).

All entry will be via an online-only mechanism and will close on June 4, 2021.

Greater detail on the judges’ scoring criteria will run in the March edition of Ulster Grocer to aid the application process and offer greater transparency to contestants.

The 10 awards are: Leader in Marketing, Best Digital Marketing Campaign, Best Sustainability Initiative, Lorraine Hall Young Marketeer, Best Marketing Campaign, Best Brand, Best In-Store Consumer Sales Promotion, Best New Product Launch/Relaunch, Best CSR Initiative/Charity Partnership and Best Export Marketing.

The Ulster Grocer Marketing Awards are an opportunity for companies operating in the Northern Ireland grocery sector to shine a light on their successes and achievements.

Awards entry is open to all grocery stakeholders from producers, suppliers, wholesalers and independent retailers to retail groups. And the diverse range of award categories allows both well established and up-and-coming companies to enjoy valuable media exposure and branding at the Grocers’ Ball, and across the print copies, websites and social media of Ulster Grocer magazine and its sister titles at Independent News & Media.

Widely regarded as the highest marketing accolade Northern Ireland grocery stakeholders can achieve, the Ulster Grocer Marketing Awards are recognised as a mark of professionalism, raising awareness for companies shortlisted, highly commended and winning each category.

Click here to enter.