Shortlist unveiled in another hotly contested year

Judges have praised the standard of entries in this year’s Ulster Grocer Marketing Awards, citing the high calibre of competitors in the Lorraine Hall Young Marketeer category in particular as boding well for the future.

Judging was held at the Culloden Estate and Spa on June 18, while the same venue is set to host a ceremony celebrating winners and highly commended entries on the afternoon of Friday, September 10. Attendance is by direct invite only.

Our thanks to judges Michael Maguire, Norman Maynes, Emma Cowan, Professor Barry Quinn and John D’Arcy OBE, and sponsors of our 33rd annual awards, MXB, MBNI Truck & Van, Power NI, Kestrel Foods, Mash Direct, HFM, Aqua Twist, Derry Group Ireland, Northern Snack Foods and Invest NI.

Congratulations to all entrants on your hard work and contribution to Northern Ireland’s grocery sector.

Ulster Grocer Marketing Awards 2021 – the shortlist:

LEADER IN MARKETING SPONSORED BY MXB

Clare Forster, head of marketing, Mash Direct

Elly Hunter, group marketing director, Tayto Group

BEST MARKETING CAMPAIGN SPONSORED BY MASH DIRECT

Hovis Ireland Bakeries - Ormo Moments

Musgrave Marketplace - Discover a whole lot more

SPAR - There for you

LORRAINE HALL YOUNG MARKETEER SPONSORED BY KESTREL FOODS

Gemma McAdam, assistant marketing manager, Mash Direct

Jack Taylor, trade marketing manager, Boost Drinks

Rebecca Jess, marketing executive, Linwoods Healthfoods

BEST BRAND SPONSORED BY HENDERSON FOOD MACHINERY

Centra NI – Because Local Matters

Henderson Wholesale - Enjoy Local

Supervalu - Dinner Sorted for Less

BEST DIGITAL CAMPAIGN SPONSORED BY MBNI TRUCK & VAN

Musgrave NI - #Howdoyoufillet

Naturo Natural Pet Food - Share how you care

Supervalu - Dinner Sorted for Less

BEST CSR INITIATIVE/CHARITY PARTNERSHIP SPONSORED BY NORTHERN SNACK FOODS

Henderson Wholesale - SPAR, Always there for our communities

Lidl NI – Lidl Community Works

Musgrave NI/Action Cancer

BEST SUSTAINABILITY INITIATIVE SPONSORED BY POWER NI

Coca-Cola HBC Ireland & NI

Foyle Food Group

Lidl NI

BEST EXPORT MARKETING SPONSORED BY INVEST NI

Hinch Distillery

Linwoods Health Foods

Naturo Natural Pet Food

BEST NEW PRODUCT/PRODUCT RELAUNCH SPONSORED BY DERRY GROUP IRELAND

Boost Drinks - Boost Iced Coffee

Hovis Bakeries Ireland - Ormo Pancakes Peel & Reseal

Kerry Foods - Denny Meat Free Sausages

BEST IN-STORE CONSUMER SALES PROMOTION SPONSORED BY AQUA TWIST

Musgrave NI - Supervalu & Centra Cracker Deals

Spar NI - 12 Deals of Christmas