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SPAR’s 60th celebrations scoop top Ulster Grocer Marketing Award

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SPAR NI won Best Marketing Campaign at the Ulster Grocer Marketing Awards 2022. Pictured are, from left, Sarah Murphy and Brenda Mulligan (Henderson Group), Lance Hamilton (category sponsor Mash Direct), Bronagh Luke (Henderson Group) and Judith Martin (Ulster Grocer).

SPAR NI won Best Marketing Campaign at the Ulster Grocer Marketing Awards 2022. Pictured are, from left, Sarah Murphy and Brenda Mulligan (Henderson Group), Lance Hamilton (category sponsor Mash Direct), Bronagh Luke (Henderson Group) and Judith Martin (Ulster Grocer).

SPAR NI won Best Marketing Campaign at the Ulster Grocer Marketing Awards 2022. Pictured are, from left, Sarah Murphy and Brenda Mulligan (Henderson Group), Lance Hamilton (category sponsor Mash Direct), Bronagh Luke (Henderson Group) and Judith Martin (Ulster Grocer).

60 years serving NI, the Henderson Group’s anniversary campaign for SPAR, has lifted the top accolade of Best Marketing Campaign at the Ulster Grocer Marketing Awards 2022, held in the Culloden Estate and Spa on May 27.

Henderson Group also picked up Best In-Store Consumer Sales Promotion for its EUROSPAR Over 1000 Prices Matched to TESCO campaign, and highly commended in Best CSR Initiative/Charity Partnership for its partnership with Marie Curie.

A successful night for Musgrave NI included wins for Leader in Marketing (Valerie Thompson of SuperValu), Best Brand (Frank and Honest), Best CSR Initiative/Charity Partnership (Action Cancer partnership) and Best Digital Campaign (Centra own brand), alongside a highly commended in Best In-Store Consumer Sales Promotion (Centra and SuperValu Cracker Deals).

Boost Drinks bagged two wins, with Lorraine Hall Young Marketeer of the Year going to Lucy Manby and Best New Product/Product Relaunch to Energy Mango.

Winning Best Sustainability Initiative was Finnebrogue, with highly commended going to Lidl, while Best Export Marketing was picked up by Foyle Food Group and highly commended by Mackle Petfoods.

Highly commended awards were also handed out to Mackle’s Gail Cook (Leader in Marketing), Kerry Gardner of MXB (Lorraine Hall Young Marketeer), Moy Park and MXB Yay for Summer (Best Digital Campaign) and Linwoods Health Foods Functional Range (Best New Product Launch/Relaunch).

And S&W Wholesale’s new Nearby symbol brand picked up highly commended awards in two categories, Best Marketing Campaign and Best Brand, only a year after its launch.

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Sponsors of the 10 categories were Aqua Twist, Derry Group Ireland, Green Field Marketing Solutions, Henderson Food Machinery, Hunky Dorys, Invest NI, Kestrel Foods, Mash Direct, MXB and Power NI.

Judging the Ulster Grocer Marketing Awards, held during the GroceryAid Grocers’ Ball, were Professor Barry Quinn (panel chair), Riki Neill and John D’Arcy OBE.

“Congratulations to our winners, all of whom excel in their field,” said Alyson Magee, editor, Ulster Grocer, “and our gratitude to the 10 category sponsors.

“It has been a challenging few years for the Northern Ireland grocery chain from the pandemic to the Protocol yet, throughout, the sector has proved its resilience, adaptability and commitment to innovation.

Ulster Grocer is proud to recognise the sector with its 34th annual awards, while 2022 also represents a major milestone as the 50th birthday of the magazine.”

Full coverage of the Ulster Grocer Marketing Awards 2022 will feature in our special souvenir edition marking the 50th birthday of Ulster Grocer, published on July 4th.


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