Ulster Grocer

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Boost Drinks appoints new wholesale controller following retirement


Jon Francis, wholesale controller at Boost Drinks.

Jon Francis, wholesale controller at Boost Drinks.

Simon Whitaker.

Simon Whitaker.


Jon Francis, wholesale controller at Boost Drinks.

Functional drinks brand Boost Drinks has appointed Jon Francis as its new wholesale controller, following the retirement of longstanding team member Simon Whitaker.

Whitaker will be retiring on July 29 following an impressive 47 years in the industry including nine years at Boost Drinks.

Francis will begin his new role from the end of July and brings with him a wealth of experience in the wholesale sector and functional drinks market. He joins Boost Drinks from AG Barr, where his career spans 15 years, most recently as sales controller for Booker, Bestway and Costco.

Boost will celebrate its 20th anniversary in Northern Ireland in 2023, and the appointment of Francis comes at a pivotal moment in the company’s history. The business has plans to further expand its distribution within the UK and Irish convenience and foodservice channels with its growing functional drinks portfolio as well as building its international footprint in overseas markets.

“Jon’s range of experience in the sector will be a great asset to Boost Drinks and our valued partners, and we’re looking forward to bringing Jon onboard,” said Colin Falconer, sales director, Boost.

“Simon is a real gentleman and has been a fantastic ambassador for Boost and a character who always gives 100% commitment to the team and to the trade.

“He has added huge value during his nine years with us and he'll be missed by all that have worked with him over an incredible 47-year career in the industry.

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“I'd like to thank Simon personally for all the support and guidance he has shown me during my time at Boost. We wish you all the best in your retirement Simon.”