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Millions reached through GroceryAid Day awareness campaign

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GroceryAid Day returned for a fourth year on April 26, with more than 225 companies taking part – including 117 for the first time - to raise awareness of the charity across the industry.

Over five million people were reached through awareness activities centred around a theme of #LetsTalkGroceryAid.

Over 2,500 downloads of the new communications toolkit inspired supporters to undertake a variety of activities, including wellbeing sessions, quizzes, virtual triathlons, baking competitions with GroceryAid posters, flyers, wallet cards, stickers and bunting in thousands of depots, factories, stores, and head offices.

“Thank you to everyone who supported GroceryAid Day this year to raise awareness of the charity,” said Steve Barnes, chief executive, GroceryAid. “The demand for GroceryAid welfare services is growing at an unprecedented level.

“Last year, GroceryAid experienced a 139% increase in applications for financial support grants and we are proud to be supporting so many colleagues. We want everyone in our trade to know we are there for them when they need support.”

Any colleague working in the grocery industry can access GroceryAid’s emotional and practical support, plus financial advice, from the first day of their employment. After six months of continuous employment, colleagues may be eligible for a non-repayable financial grant.

To access these services, colleagues can call the FREE and confidential Helpline on 08088 021 122. It is available 24 hours a day, 365 days a year, and can provide immediate in the moment support. More than 200 languages are also supported through the Helpline, on request.

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To find out more about the GroceryAid services visit: https://www.groceryaid.org.uk/get-help/

GroceryAid Helpline: 08088 021 122.


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