Ulster Grocer

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Hi-Spirits Ireland to distribute Echlinville drinks brands


Kircubbin-based Echlinville Distillery has agreed a new on- and off-trade distribution agreement with Hi-Spirits Ireland, aimed at increasing the presence for its premium whiskey and gin portfolio across Ireland.

Echlinville’s award-winning brands include Dunville’s Irish Whiskey, Weavers Gin and Echlinville Irish Pot Still Gin. It lays claim as the first field-to-glass distillery in Ireland and kicked off a revival of spirits production in Northern Ireland when it began operating in 2013.

Dublin-based Hi-Spirits Ireland is a subsidiary of USA-based Sazerac Company, and already distributes Paddy Whiskey, Southern Comfort, Buffalo Trace, Fireball, Antica Sambuca and a range of premium spirits and liqueurs.

“We are excited about this new partnership and the opportunities it will present for both Echlinville and Hi-Spirits Ireland,” said Shane Braniff, owner, Echlinville Distillery. “Our combined expertise, passion and commitment to quality will provide the momentum for the next phase of Echlinville’s growth.

“The agreement will see our Dunville’s Irish Whiskey range together with Weavers Gin and Echlinville Irish Pot Still Gin take their place among Hi-Spirits Ireland’s impressive portfolio. We look forward to working with the Hi-Spirits team to introduce our award-winning spirits to an increasing number of trade and retail partners and grow our presence in our home market.

“This distribution agreement comes at a particularly good time for us as we are about to launch the latest addition to our Dunville’s Irish Whiskey family. We are delighted that Hi-Spirits Ireland will be the sole Irish distributor of Dunville’s 1808 – a versatile modern blend that works well as a house pour, in a mixed drink or in a cocktail.

“It is very much a gateway product to the wider Dunville’s range and is perfectly placed in Hi-Spirits’ portfolio to introduce more customers to The Spirit of Belfast.”

George Roberts, Hi-Spirits Ireland country manager, said: “We are delighted to announce this partnership with Echlinville Distillery brands, that have earned a strong reputation for innovation, versatility and quality with both the trade and consumers alike.

“The attention to quality in both liquid and exceptional branding ensures Echlinville will make a strong addition to both our Irish whiskey and gin portfolio. With an outstanding marketing and engagement plan, we are excited for the future of these brands and all of the opportunities that lie ahead.”

Ulster Grocer