Ulster Grocer

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Local craft cider Tempted gains listing with Ocado


Co-Armagh-based craft brand Tempted Cider has secured a listing with prestigious online supermarket Ocado for its Dry, Medium Dry, Sweet, Strawberry and Elderflower lines.

Produced in Northern Ireland’s orchard county, Co Armagh, Tempted has racked up an impressive number of commendations over the years including a trophy at the International Cider Challenge and a Great Taste award.

Inspired by founder Davy Uprichard’s childhood memories of making wine as a hobby with his father, Tempted Cider was established in 2009.

Uprichard is a horticulturist by trade, and initially began pressing apples at his family home as a hobby before his passion for craft cider production resulted in the launch of Tempted.

“Craft cider-making is a promising, passionate local industry and to have the range made available to UK consumers with Ocado is hugely rewarding,” he said. “The listing marks a significant milestone for Tempted Cider, making it available in the UK grocery channel and increasing brand presence nationwide.”

Gary Hyde, senior beer, cider and spirits buyer at Ocado, said: “Irish craft cider is gaining recognition and, with the category growing steadily in popularity, it is a great time to add Tempted to our range.

“Tempted Cider has been highly commended over the years and each of the five styles has its own distinct blend and flavour which will really appeal to Ocado shoppers.”