Molson Coors Beverage Company is removing plastic rings, and introducing a recyclable, sustainable cardboard sleeve for can multipacks, across its major brands including Carling and Molson Canadian.
The brands will join the Franciscan Well range in Ireland in providing consumers with plastic-free packaging.
Molson Coors is set to hit its target of removing all single-use plastic from the packaging of its major brands by the end of April 2021, following the introduction of recyclable cardboard large-format multipacks in 2020.
Since 2019, the company has removed more than 700 tonnes of single-use plastic from its UK operations, which also supply the Irish market.
Produced by paper-based solutions supplier, Graphic Packaging International, the one-piece cartonboard wrap features a shaped interior design that securely holds the cans, as well as a locking mechanism which keeps the box closed without adhesive.
Made from renewable wood fibres from certified sources, the wrap contains up to 17% recycled cartonboard, alongside virgin fibre for increased strength, improved machineability and stability in the supply chain.
“At Molson Coors we believe we have a responsibility to champion sustainability in the brewing industry and removing single-use plastic from our packaging is one of the ways we are meeting that responsibility as part of Our Imprint 2025 sustainability goals,” said Ryan McFarland, regional business director, Western Europe at Molson Coors Beverage Company.
In 2019, Molson Coors joined the New Plastics Economy Global Commitment, an initiative led by the Ellen MacArthur Foundation in collaboration with UN Environment, and set out a global sustainable packaging strategy.
Its four 2025 goals include making 100% of plastic packaging reusable, recyclable or compostable; incorporating at least 30% recycled content in plastic packaging; improving recycling infrastructure and support a better recycling system for communities, government and industries; and reducing carbon emissions from packaging by 26%.
Meanwhile, in March, the firm began trialling low-carbon, circular-economy glass beer bottles for its Staropramen brand.