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Snappy Shopper doubles sales with Nisa to £5m


Mike Callachan, CEO and co-founder of the Snappy Group.

Mike Callachan, CEO and co-founder of the Snappy Group.

Mike Callachan, CEO and co-founder of the Snappy Group.

Snappy Shopper has reached £5m in sales with Nisa retail partners, more than doubling trade on the platform since February with an average basket spend of £28.

The Dundee-based tech solution provider operates an app and website allowing consumers to order groceries from their local convenience store for delivery by the store’s own drivers.

Its clients include retailers from most major grocery chains, including partnership agreements with several regional Co-op, Nisa and SPAR networks. Since January, Snappy Shopper has almost doubled its overall number of retail partners, growing from 650 to more than 1,100 stores.

Snappy attributes its success to investment in marketing and promotional spend to support retailers and ensure stores reach their full sales potential as quickly as possible, rather than a focus on growing store numbers.

A number of Nisa stores have been able to generate incremental sales of more than £100,000, some even having reached more than £500,000, according to Snappy.

“We’ve been with Snappy Shopper since January 2020 and what a journey it’s been so far,” said Daniall Nadeem, Nisa Bellshill. “Now we have a full-blown operation and are currently running between 40-50 deliveries a day.

“Around 20% of customers who shop with us in store, also shop with us on Snappy Shopper. The remaining 80% are fully delivered. So, I would say Snappy Shopper is doing its job well, it is getting our store and our products out further than would normally be possible. From the beginning, Snappy have been fantastic in the support they have provided and the retailer feedback that they take on.”

Mike Callachan, CEO and co-founder of the Snappy Group, said: “It’s great to see how our technology has helped Nisa retailers achieve such strong sales growth, with the £5m sales mark a real milestone.

“We’ve been working closely with Nisa and the positive feedback we’ve had from partners to date is testament to both teams’ hard work. We’re proud to be supporting local retailers compete in the rapidly expanding home delivery market.”

James Taylor, head of central operations at Nisa, said: “We know that delivered services is becoming an increasingly important proposition within convenience retail, so it’s pleasing to see such strong sales growth for our partners using the Snappy Shopper app. We hope to see more success stories in 2022, and any partner wishing to take up the app will benefit from the unique onboarding, launch and sales ramp up process we work hand in hand with the team at Snappy Shopper on.”

Snappy Shopper’s platform allows for full integration with a retailer’s ePOS system, enabling stock data to be updated daily without any requirement for retailers to manually update price changes.