Ulster Grocer

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FSA bakery webinar to focus on healthier products



With consumer demand for healthier food increasing, now is the time for businesses to get prepared for healthier reformulation. Consumer insight data from Puratos shows that consumers’ expectations of bakery products are evolving and the healthiness of bakery products is becoming increasingly important.


The Food Standards Agency (FSA) in Northern Ireland (NI) is organising a bakery webinar to help the bakery sector understand more about reformulation and why it is good for business, where to start and who can help.

The webinar will feature a wide range of speakers from across the bakery industry, including Yellow Door and Corn Dolly bakeries, two NI businesses which have reformulated some of their products to reduce calories, sugar, fat, or salt.

The webinar will also feature John Graham, managing director of Andrew Ingredients, who will discuss how ingredient suppliers can help businesses produce healthier products. Invest NI will be on hand to explain more about the available funding opportunities and sources of market intelligence that businesses can use to support innovative reformulation.


Did you know that 76% of NI consumers are willing to purchase food lower in sugar and fat in comparison to the regular version? To support NI food businesses in produing food lower in sugar, saturated fat and salt, the FSA set up the Eating Well Choosing Better (EWCB) programme. Dr Kathleen Mooney from the FSA will talk more about some of the recent work within the EWCB programme including a reformulation project with Yellow Door and Corn Dolly.

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Róisín Regan, quality assurance manager at Corn Dolly, who took part in the reformulation project, said: “With the ongoing change in consumer attitudes and desire for a more health-conscious product, it seemed like perfect timing to be involved in a project like this. Our experience of working with the FSA was very positive and we found it beneficial to have an experienced industry representative to liaise with.”

The Bakery Webinar is taking place on Thursday 13 May from 2pm–3:30pm and is free to attend but you must register. To find out more information including how to register, visit www.fsabakerywebinar.co.uk