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Irish Black Butter launches new Hazelnut Spread

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A new Hazelnut Spread has been developed by Alastair Bell, the Portrush-based entrepreneur behind Irish Black Butter, an innovative award-winning product retailed across the UK and RoI and now gaining access to international markets such as the US.

The new hazelnut spread is based on the original Irish Black Butter line, and recently clinched its first sales outside Northern Ireland to a customer in Kent.

“It’s always immensely encouraging to win early business outside Northern Ireland with new product that’s just launched,” said Bell. “My current focus is on developing sales in Northern Ireland and in the Republic of Ireland for the new product which follows the launch a year or so ago of the peanut spread.

“I am always keen to explore opportunities to create new spreads which will expand the range of our innovative nut-based products. This approach is in line with the overall focus on the nutritional value of nuts and other plant-based foods.

“The hazelnut spread is the outcome of extensive and successful taste tastings which proved the popularity of the new flavour. It’s a much lighter spread than the peanut and has a distinctively delicious flavour.”

The hazelnut spread features Irish Black Butter created from Armagh Bramley apples, spices and a touch of brandy, with hazelnuts.

Bell has appeared on BBC2 show Dragon’s Den, while his original Irish Black Butter won the top award of three stars at Great Taste, and the chef’s larder choice at Blas na hEireann, the Irish Food Awards.

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