Ulster Grocer

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Jawbox Gin secures UK-wide Sainsbury’s rollout for its RTD range


Gerry White of Jawbox.

Gerry White of Jawbox.

Gerry White of Jawbox.

Local gin brand Jawbox has rolled out its ready-to-drink (RTD) cocktail range in Sainsbury’s stores across the UK.

The canned range was launched last year and is available in two flavours, Jawbox Small Batch Gin & Ginger Ale and Pineapple Gin Liqueur & Ginger Ale.

With an ABV of 5%, the 250ml cans will be available to buy for RRP £2 each in Sainsbury’s stores.

Jawbox Gin is created using 11 botanicals, including Belfast black mountain heather. It is triple distilled in copper pot stills, and boasts flavours of citrus, juniper, green angelica, pepper and rootiness on the palate.

The gin brand has recently secured a travel retail listing for its Export Strength bottling with Dufry and expanded its presence in Australia.

At the time of launching in 2021, Jawbox founder Gerry White said: “With the RTD category booming and Jawbox consumers looking for their favourite gin to enjoy on-the-go, especially in recent times where socialising outside has become the norm, it felt like the perfect time to launch the brand into the RTD category.

“We have chosen the serves we know our customers enjoy most and have skilfully crafted the pre-mix to ensure the highest quality our customers expect.”

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Jawbox is distributed by Kirker Greer Spirits, which debuted its Shamrock Black Irish Whiskey in Tesco in Northern Ireland last month and is headquartered in Belfast.