Ulster Grocer

| 14.2°C Belfast

Peroni Nastro Azzurro 0.0% brings Formula One experience to Belfast


Italian beer brand Peroni Nastro Azzurro 0.0% is bringing fans from across Europe the opportunity to feel the passion from inside the Aston Martin Aramco Cognizant Formula One Team garage via a new multi-sensory experience, IL PITSTOP.

The mobile, multi-sensory experience will travel across 11 European cities starting with St Anne’s Square in Belfast, and also including London, Budapest, Amsterdam and Milan for their British, Hungarian, Dutch and Monza Grand Prix, as well as Manchester, Birmingham, Sopot, Gothenburg, Berlin and Bucharest.

Guests will have the opportunity to view the Aston Martin Aramco Cognizant Formula One Team car up close, and in person whilst also partaking in a pit stop challenge.

Guests will also feel transported to the garage with a unique soundscape experience offering the noise of the AMR22 being drafted into Il Pitstop.

Samples of the new Peroni Nastro Azzurro 0.0%, offering the same crisp and refreshing Italian taste experience as Peroni Nastro Azzurro but with 0.0% alcohol will be available to sample.

“Only a select few people will ever experience the true passion of a Formula One garage, but with IL PITSTOP, Peroni Nastro Azzurro 0.0% are inviting fans from across Europe to experience access all areas within a Formula One team,” said Richard Ingram, global brands director at Asahi Europe & International.

“This multi-sensory experience will immerse fans in the sights, sounds and smells of the Aston Martin Aramco Cognizant Formula One™ Team garage, whilst providing a unique and elevated opportunity to trial the crisp and refreshing Italian taste of Peroni Nastro Azzurro 0.0%.”

Weekly Business Digest

Margaret Canning’s selection of the must-read business stories straight to your inbox every Tuesday morning

This field is required

Sebastian Vettel, Aston Martin Aramco Cognizant Formula One Team racing driver, said: “It’s really important to encourage open conversations about moderation and the positive impact it can have on wellbeing, both physically and mentally.

“Peroni Nastro Azzurro 0.0% tastes great and Il Pitstop will be the perfect opportunity for fans to engage in the sport I love whilst enjoying a non-alcoholic beer.”


Thursday 16–Sunday 19 June – Belfast

Friday 24–Saturday 25 June – Manchester

Monday 2 –Tuesday 28 June – Birmingham

Thursday 30 June–Sunday 3 July – London

Tuesday 26–Sunday 31 July – Budapest

Wednesday 3–Sunday 7 August – Sopot

Thursday 11–Saturday 13 August – Gothenburg

Thursday 18–Monday 22 August – Germany

Friday 26 August–Sunday 4 September – The Netherlands

Wednesday 7–Monday 12 September – Milan

Saturday 17–Sunday 25 September – Bucharest