Shoppers are placing value, provenance and quality at the top of their wish lists for festive food, and rightly so, according to Henderson Group Marketing Manager Bronagh Henderson, with the Group’s SPAR and EUROSPAR brands supporting local suppliers in their festive campaigns.
“Eating local food is better for you, for the environment, for your taste buds and (most importantly) it offers great value,” she said. “Sourcing local food also means we continue our support for local suppliers, and that’s good news for our economy.
“That’s why we’ve partnered with our finest local producers to offer a range of products that our shoppers love, and not just for Christmas.
“Over 75% of our fresh food is sourced locally all year round. We offer top quality products from 180 local suppliers, from well-known local brands to our own-label SPAR enjoy local, The CHEF, The Kitchen and The Greengrocer’s ranges too.
“From the Christmas gammon to pigs in blankets, the all-important sprouts and the festive pud, our Christmas dinner offering is sourced from local fields and farms, keeping up our support for the agri-food industry and our food miles down.
“We have competitive price points throughout the ranges, with our Greengrocer’s Brussels Sprouts, Maris Piper potatoes, carrots and parsnips all 89p, Cookstown 1.5kg gammon at £7 and Desserts by The Kitchen at £2.99.
“With Christmas dinner being the most important meal of the year, and with consumers being able to come together and celebrate properly this year, we are combining our strengths of excellent locally run stores and fantastic local suppliers to ensure our shoppers’ Christmas dinner is an extra special one this year.”
This Christmas SPAR and EUROSPAR have put their local suppliers front and centre of their festive campaign, from Fresh Fields carrots, Stephen Murdoch and Andrew Herron’s Brussels sprouts in Comber to Karro Foods’ Gammon in Cookstown, William Orr & Sons potatoes in Crossgar, and the Great Taste Award Winning Desserts by The Kitchen, made in Craigavon by Davison’s Puds.
For more on the campaign and Henderson’s local suppliers, visit spar-ni.co.uk