Ulster Grocer

| 2.8°C Belfast

Currently rolling out a major rebrand for the company

Close

Connie Burns-Wolfe, marketing manager, Nicholl Oils

TELL US ABOUT YOURSELF

I am originally from the seaside town of Warrenpoint in Co Down but, for the last six years, have been living on the very beautiful North Coast with my partner and my two cocker spaniels, Dylan and Dolly. I have been with the company for a year and a half.

WHAT DOES A TYPICAL DAY INVOLVE?

My usual day starts around 8.45am when I reach our Head Office in Greysteel, take care of any emails from customers or messages through Facebook or Instagram. I receive a daily call from Hugh Nicholl, company director, who checks in with every department to hear how things are going each day. He keeps us all informed with what is happening across all of the offices and depots. I will then create some content for our social media platforms, adverts for printed media, write editorials, get things signed off by the directors for purchasing and check in with the domestic and commercial sales teams for any customer feedback. I will also check in with the retail petrol and wholesale manager, Margaret, to see if there is anything she requires for the Nicholl Auto 365 forecourts or STAR branded retailers as we continue to roll out the new Nicholl branding and begin a brand refresh for STAR which I am very excited about. I usually leave around 5.30pm/5.45pm where I head home for a quick wardrobe change and take the dogs out for their walk.

WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE?

I have been very fortunate in my career in that, in a previous role, I was able to visit many different countries such as Australia and New Zealand. Now that I am working with Nicholl Oils, I look forward to many new career highlights, such as working with the team at the North West 200 when the Covid-19 restrictions are lifted. Nicholl Oils are currently a co-sponsor of the event and I am looking forward to the build up to the race week and taking in the atmosphere during the event. We are also currently rolling out a major rebrand for the company which is not a small task as we are changing the recognisable branding of a local company with almost 60 years’ history. Customers will still receive the same high standard of customer service and the same great products but simply under the new Nicholl Oils image.

WHAT DO YOU ENJOY MOST ABOUT YOUR JOB?

That there is no such thing as a bad idea! I am really fortunate that our directors are open to any idea I bring to them. If we try something and if it works, great; if not, we learn from it. Thankfully, we haven’t had any marketing disasters on my watch.

WHAT IS YOUR BIGGEST GRIPE?

Lateness. I firmly believe in being on time for meetings, appointments, reservations, interviews etc. The only time lateness is forgivable is if you telephone ahead and let the person or people you are meeting know that you are going to be late.

WHAT TALENT WOULD YOU LIKE TO HAVE?

I would like to be a competent snowboarder… or even to just make it off the beginner slopes. My partner is a very skilled snowboarder, and I would like to reach the same level as her at some stage.

WHOM DO YOU MOST ADMIRE?

My grandmother was a goliath who led by example and was an original career woman, having worked as a midwife in both Edinburgh and in Newry. She believed in hard work, education and determination and, if I’ve been lucky enough to inherit even half of her qualities, I will be much better for it.

WHERE IS YOUR FAVOURITE PLACE?

My favourite place of all time is Warrenpoint Promenade. Looking out over Carlingford Lough at the Mourne Mountains, usually from the seafront restaurant, The Whistledown.

WHAT IS YOUR FAVOURITE FOOD PRODUCT?

Pizza! My favourite food and my favourite debate, should pineapple belong on a pizza? I say yes. I have eaten pizza in America, Sweden, Finland, Poland, New Zealand, Australia, Germany and Italy but my favourite is still made in a little bakery called Avodah Bakehouse right here in Coleraine.


Ulster Grocer


Privacy