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Boost Society member and Miss NI finalist Abbie Parkinson introduces the Boost Retailer Hall of Fame created by Boost Drinks.

Boost Society member and Miss NI finalist Abbie Parkinson introduces the Boost Retailer Hall of Fame created by Boost Drinks.

Presseye/Philip Magowan

Boost Society member and Miss NI finalist Abbie Parkinson introduces the Boost Retailer Hall of Fame created by Boost Drinks.

Boost Drinks has launched a search for the country’s favourite local retailer, with the winning store set to be chosen by the people of Northern Ireland.

The Boost Retailer Hall of Fame was created to thank local retailers for the dedication they have shown to their communities and to give customers the opportunity to show their appreciation.

“Northern Ireland’s local retailers are so committed to their customers and have been a continued presence in a time of deep uncertainty,” said Jack Taylor, trade marketing manager, Boost Drinks.

“And we know that the local people who use the stores daily could not be more thankful. So, as a way of giving everyone the chance to have their say, we created the Boost Retailer Hall of Fame.

“We’re giving communities the opportunity to let local retailers know how appreciated they are and find out what their store is famous for. Maybe it’s the incredible customer service, the ranges of food and drinks or the happy welcome they receive every day that will secure a nomination.”

Boost Drinks was established in 2001, launching in Northern Ireland in 2003, and now owns the province’s top selling soft drink within the local independent convenience channel*.

“We can’t wait to honour the first ever inductee into the Boost Retailer Hall of Fame and give them the recognition they deserve, courtesy of their customers’ nominations,” said Taylor.

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“People can nominate their favourite local retailer by searching for Boost Drinks NI on Facebook and Instagram where they will find a post explaining the campaign and how to make a nomination. Nominations close on August 31st, 2021, so get in quick and make sure to use hashtag #BRHOF when making your nomination.

“The winning retailer will receive a personalised plaque for their store, a luxury staycation voucher and free Boost Drinks stock. And one lucky nominator will be picked at random to receive a case of their favourite Boost drink and a luxury one-night stay with breakfast at the luxurious 5-star Fitzwilliam Hotel Belfast^.”

Boost is available in various pack formats across eight core Energy flavours, Sport, Protein and Iced Coffee. For more information visit www.boostdrinks.co.uk/brhof.

*IRI Marketplace Data, Symbols & Independents, Unit Sales w/e 27.12.20

^The prize is for an overnight stay with breakfast for two people and can be booked from Sunday – Thursday.


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