Ulster Grocer

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Maxol investing £2m in convenience brand


Brian Donaldson, CEO of The Maxol Group.

Brian Donaldson, CEO of The Maxol Group.

Brian Donaldson, CEO of The Maxol Group.

Leading local forecourt and convenience retailer Maxol has announced plans to invest over £2m in its local retail network this year, as well as planning applications already in the pipeline for further development over 2022/23.

The investment will focus on expanding instore retail space, increasing grocery and convenience lines and introducing the SPAR Daily Deli food offering to an increasing number of stores, as Maxol continues its transition from primarily a fuel brand to a convenience foodservice brand selling fuel.

Meanwhile, in line with its goal to become a more environmentally sustainable company, the group is expanding availability of its Maxol Premium fuel to a further six local sites including Townparks in Antrim, Eglinton, A26 Services at Tannaghmore, Glenabbey, Belvoir and Kinnegar.

Central to Maxol’s carbon offset programme launched last year, its Premium Fuel is said to offer fewer pollutants alongside better power, acceleration and overall performance for cars.

The group is also supporting growing interest in electric cars with three of its local service stations currently featuring charging points, and plans in invest in further dedicated chargers over the next three years.

"As we begin the path to recovery, we are committed to playing our part in supporting the economic recovery and building for the future,” said Brian Donaldson, CEO of The Maxol Group. “We are investing in our estate infrastructure and our product offering sourced from local suppliers to ensure we can provide the best quality, choice and value to our customers when they walk through our doors each day.

"Our service stations are run by local people for local people, employing local people; that has been our business model for more than 100 years and we look forward to seeing these investments deliver for the local communities that we serve in the coming years."

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The £2m investment includes a 100-square-metre extension of the main store at Kinnegar in Holywood to expand the range of grocery and convenience lines, install a new SPAR Daily Deli, create an additional 25 car parking spaces and add a dedicated EV charging hub.

A26 Services at Tannaghmore will see a change to the store layout to increase the range across groceries and convenience lines, as well as installing a new SPAR Daily Deli and introduce a new value menu to Abrakebabra.

Antrim Road will be refurbished and introduce a new SPAR Daily deli to the site along with nine new car parking spaces.

Planning applications have been lodged to develop a number of existing sites including Kinnegar, Downpatrick, Braid River, Fortwilliam and Edenderry over the next two years.