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New shop continues Poundland’s £25m expansion plan

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Olivia McLoughlin and Sharon Sheridan, Poundland Ireland retail country managers.

Olivia McLoughlin and Sharon Sheridan, Poundland Ireland retail country managers.

Olivia McLoughlin and Sharon Sheridan, Poundland Ireland retail country managers.

Poundland has opened a new outlet at Spires Retail Park, Armagh as it targets 25 to 30 new Poundland and Dealz stores across the UK and Ireland in the year to the end of September.

The Armagh store adds 22 new positions to the 400 jobs created in the current financial year, while the discount retail group expects to create at least 250 more by September 30.

Last July, the group announced a £25m transformation programme including new store openings and relocations, store revamps and investment in its chilled and frozen food distribution network following the 2020 acquisition of Fultons Foods.

Chilled and frozen food ranges have been added to 130 outlets including the new Armagh site, while an extended grocery range was launched this week, adding brands such as Nutella, Marmite and Old El Paso to its retail portfolio.

While the majority of Poundland stores have remained open throughout lockdown as essential retail, its non-essential English and Welsh stores will re-open on April 12 with Northern Ireland expected to follow later in the month.

“We’re delighted to welcome Armagh to the Poundland/Dealz family,” said Barry Williams, managing director, Poundland. “When Northern Ireland’s restrictions ease and shoppers can make tentative steps back into their town centres after being away for some time, we can’t wait to welcome them and say hello. Come see how we’ve changed.

“We’re cracking on with our transformation programme and our investment in new stores, refurbishments, new ranges and distribution. With the challenges faced by high streets, that’s good news for our customers, our colleagues and our communities.”

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