Ulster Grocer

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S&W Wholesale’s Nearby celebrates the opening of its 100th store



Nearby, a symbol brand introduced by S&W Wholesale in April 2021, has reached a milestone of 100 stores now carrying the fascia across the island of Ireland.

With an ambitious growth plan and great uptake from local businesses, the Nearby team has recently opened four new stores throughout Dublin, one in Meath and another in Co Down.

“With ambitious plans for our symbol stores, our mission from the get-go was simple,” said Sara Fearon, brand marketing officer. “We wanted to build a brand that would create a better shopping experience for consumers and help our retailer’s business thrive.

“Reaching the milestone of 100 stores in one year is a testament to all the hard work and dedication from our team and our retailers. We can’t wait to see what the next year brings for Nearby.”

The newest addition to the Nearby family opened on July 21 in Creeslough, Co Donegal.

Store owners Annette and Danny, who have been working with S&W Wholesale for over seven years, found themselves at the centre of the milestone celebrations.

To mark the big day, the store gave away Nearby goody bags and big prize scratch cards, all while broadcasting live on Highland Radio.

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Nearby Creeslough boasts all grocery essentials including an in-store butchery, hot and cold deli, extensive fresh range, off licence, post office and Irish lottery services.

Maurice Little, Nearby NI sales manager, said: “Nearby is a unique symbol store offering as we don’t go into a business and take over, quite the opposite in fact. We work with the owners to understand what makes their store unique, help them implement the Nearby brand and ultimately grow their business.

“If you’re thinking about making a change and want to find out more about joining the Nearby family, get in touch with us today. With over 100 retailers, located across the island of Ireland, you’ll be in great company.”