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12 things you didn’t know about Belfast’s new Porsche centre

By Paul Connolly

Belfast has a gleaming new Porsche centre, dedicated to vehicles of the 87-year-old iconic German car company.

The new centre, in the Titanic Quarter in east Belfast, opened recently with a celebratory bash attended by 500 guests.

Customers can enjoy a variety of new facilities and improved services, including a “Specification Lounge” designed to support detailed consideration of features and benefits of individual cars.

“We consistently strive to deliver excellent customer service that reflects the exceptional standard of quality that is associated with Porsche,” said Carl Russell, Centre Principal.

 Yuile Magee, Group Managing Director, The Agnew Group added: “The opening of the new Porsche Centre is a reflection not only of the success of the Porsche brand, but also of our strength and presence in the local car market.

“The Agnew Group is synonymous with premium brands and excellent customer service, and this new showroom is a natural progression for us, as we develop our business going forward.”

Porsche is an iconic brand with legions of followers globally. It was created in Stuttgart in 1931 by Ferdinand Porsche.

The company created the Volkswagen Beetle in 1938, and the Porsche 64, the first car bearing the Porsche name the following year.

The Porsche 64 is considered by many to the first Porsche, however it is essentially considered a prototype (only three were ever made – for a race that never took place).

The first ‘genuine’ Porsche is usually ascribed to the Porsche 356, a luxury sports model and the company’s first production car.

As a tribute to the legendary car maker, here are 12 things you may not know about its new Belfast centre:

1. It’s big. Very big. At 2,600 square metres, the new showroom is more than double the size of the previous location

2. It holds a prime position on Sydenham Road in Belfast’s Titanic Quarter, the city’s most inspiring and innovative district

3. It has a futuristic design, gleaming tiles, premium lighting, luxury fixtures and fittings and enough space to display sixteen new cars

4. There are seven E-Hybrid charging points.  This is a clear statement of intent that Porsche believes all-electric cars will play a major part in its future (although purists, fear not, there will still be plenty of internal combustion engines to play with!)

5. There is enough used car display facility space for 40 Porsche Approved pre-owned models

6. Two vehicle hand-over bays are included so proud new customers can be shown round their new vehicles before taking possession of the keys

7. There’s a hospitality area serving fresh coffee and refreshments to Porsche owners and wannabe owners

8. There’s even a meeting room that customers waiting for their car to be serviced can hire out (if booked in advance)

9. As you’d expect, the mechanics and technicians are highly trained. The servicing facilities include a seven-bay workshop staffed by seven technicians, two of whom have the complex Porsche Gold Standard accreditation

10. In a nod to the importance of the new Belfast centre, Porsche at launch put on show  the new Cayenne model, the first time the car had officially been displayed in the UK and Ireland. The revised SUV has powerful turbocharged engines, a new eight-speed Tiptronic S automatic gearbox, and new chassis systems.

11. Also in celebration of the opening, a very special car was brought over for the evening: a Porsche RS Spyder (Type 9R6) racing car. Named after the legendary 550 Spyder of the 1950s, the RS Spyder was a favourite of circuits like Le Mans from 2005-2011. It marked a triumphant return by Porsche to top level of sports prototype racing in several years.

12. Watching the opening closely – and bound to be the centre’s biggest fans – is the local chapter of the Porsche Club GB. Region 27, as the NI club is known, has over 250 members and hosts around 30 events every year. It also recently won the club’s prestigious Region of the Year award. 

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