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New Ford Puma crossover goes on sale, packed with goodies like massage seats and wireless charging as standard

By Paul Connolly

Ford’s new Puma compact SUV has gone on sale, with prices starting from £20,845 and some eye-catching standard features.

Puma first edition models include lumbar massage seats and wireless charging as standard across the range.

Ford says these features across a range are a first in the competitive crossover segment. It sits between the EcoSport and the Kuga in Ford’s SUV line-up.

First Edition models, on sale from this week for deliveries in January, are even higher specced, with the Puma Titanium First Edition, available from £22,295, featuring comfort and safety technology packs including Intelligent Adaptive Cruise Control, rear view camera, heated seats and a heated steering wheel.

The Titanium First Edition comes with Ford’s popular 1.0l EcoBoost mild hybrid 125PS mHEV engine. It also features exclusive exterior and interior details and finishes that complement the model’s “seductive” design.

At present anyway, Ford does not appear to be offering lower-spec variants, so Titanium is the entry-level model, and Titanium First Edition is the trim that’s on sale first.

You won’t be able to order standard Puma Titanium trim until December.

The five-door Puma is based on the Fiesta platform, but is longer, wider and higher than its supermini sibling.

It’s a long way from the 1990s small coupe with the same name; a front-engined, Europe-only three-door coupe based on the Mark 4 Fiesta but with a new body, sportier suspension and a top speed of up to 126mph. It also inspired a rally kit car.

The original Puma was made between 1997 and 2002 and famously used movie legend Steve McQueen and clips from the movie Bullitt in an acclaimed TV advertisement.

For the 2019 Puma, Ford has managed to stretch the Fiesta chassis, with a 95mm longer wheelbase than the Fiesta. The new Puma is also 46mm longer overall, and 71mm wider.

Apart from that, what you get is the latest Ford tech, engines and hybrid powertrain technology, which all adds up to the modern Puma being very different to its ancestor.

The exterior design is very modern with styling cues including wing-top mounted headlamps and athletic lines.

Compact crossover proportions deliver a raised ride-height for a better driving experience, and support “class-leading” luggage capacity of 456 litres.

There’s also the Ford MegaBox, a storage area in the boot designed to cope with upright items like golf clubs and potted plants.

Advanced driver assistance technologies in the new Puma include:

  • Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring,for negotiating highway and stop-start traffic
  • New Local Hazard Information, which can inform the driver of hazardous situations in the road ahead before they become visible to the driver or vehicle sensors
  • Hands-free tailgate and Lumbar Massage Seat comfort.

Ford’s Lisa Brankin said: “Our stunning new Ford Puma will be first offered in a range of exclusive first editions incorporating the latest and best technology usually reserved for large executive cars.

“Alongside our new mild hybrid powertrains, best-in-class load-space and striking design, the new Ford Puma offers exceptional comfort and technology for compact crossover customers.”

As well as Titanium, Puma First Editions are also available in ST-Line X trims, adding sporty interior and exterior design cues and sports suspension, alloy pedals, full digital instrument cluster and LED headlamps.

Priced from £25,195, ST-Line X First Edition includes Handsfree Power Tailgate, 18” alloy wheels and 10-speaker B&O Premium Audio, available with 1.0l EcoBoost Hybrid 125PS or 155PS mHEV.

The Puma ST-Line X First Edition Plus is available to order from £27,345 with 1.0l EcoBoost Hybrid 155PS, adding Panorama Roof and 19” alloy wheels.

The Puma will have a battle on its hands in the increasingly competitive crossover market.

Rivals include the Volkswagen T-Cross, Peugeot 2008, Nissan Juke, Renault Captur and Citroen C3 Aircross.

First Edition Pumas are available to order now for January delivery. Standard cars will be available to order in December for delivery in the first quarter of 2020.

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