Belfast Telegraph

Apprentice exit was the worst moment, says Ruth Whiteley

By Eleanor Bley Griffiths

Apprentice contestant Ruth Whiteley says being fired by Lord Sugar was "one of the worst moments of my life".

Alongside Selina Waterman-Smith and project manager Scott Saunders, Whiteley faced Lord Sugar in the boardroom after their team lost the pet product sales challenge. She received criticism from Lord Sugar for "zero" sales, despite her enthusiastic attempts to woo potential customers.

Lord Sugar said Saunders needed to be more "ruthless" when managing his team.

Looking back, the 47-year-old said: "It was one of the worst moments of my life. I was floored, I was surprised, and I was terribly personally disappointed to be leaving. It was a complete and utter surprise to me."

After a reshuffle mixed up the boys' and girls' teams, Lord Sugar tasked the members of Connexus and Versatile with selling pet products to visitors at the London Pet Show. They were split into sub-teams, with one half obtaining and selling cheaper accessories, and the other focusing on a high-ticket item.

Versatile triumphed with animal balloons, animal T-shirts, and luxury pet beds, while losing team Connexus were flogging warming pads for cats, an LED cat toy, and customise-able cat beds.

Despite her chatty and enthusiastic attempts to persuade customers, Whiteley "had a bad day at the office" and was not able to close any sales - compared to three for Saunders and one for Waterman-Smith.

Belfast Telegraph


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