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Apprentice: Alex axed as Tyrone man shows true grit to dodge Sugar’s wrath

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Zoe Beresford, Jim Eastwood, Melody Hossaini, Ellie Reed, Gavin Winstanley, Leon Doyle, Helen Milligan, Tom Pellereau, Karren Brady, Lord Sugar, Nick Hewer, Edward Hunter, Susan Ma, Vincent Disneur, Alex Britez Cabral,  Felicity Jackson, Natasha Scribbins, Glenn Ward and Edna Agbarha from this year's The Apprentice programme.

Zoe Beresford, Jim Eastwood, Melody Hossaini, Ellie Reed, Gavin Winstanley, Leon Doyle, Helen Milligan, Tom Pellereau, Karren Brady, Lord Sugar, Nick Hewer, Edward Hunter, Susan Ma, Vincent Disneur, Alex Britez Cabral, Felicity Jackson, Natasha Scribbins, Glenn Ward and Edna Agbarha from this year's The Apprentice programme.

John Wright/BBC

Zoe Beresford, Jim Eastwood, Melody Hossaini, Ellie Reed, Gavin Winstanley, Leon Doyle, Helen Milligan, Tom Pellereau, Karren Brady, Lord Sugar, Nick Hewer, Edward Hunter, Susan Ma, Vincent Disneur, Alex Britez Cabral, Felicity Jackson, Natasha Scribbins, Glenn Ward and Edna Agbarha from this year's The Apprentice programme.

Apprentice hopeful Jim Eastwood showed true Tyrone grit last night and avoided getting fired by Lord Sugar by arguing his way out of the boardroom.

The Cookstown man made it through to the next round by the skin of his teeth after he persuaded team leader Leon Doyle to let him stay out of the boardroom showdown.

It was a second night of disappointment for the boys as their Team Logic lost the challenge to design a smart-phone app to be sold on the internet worldwide.

Despite the boys’ enthusiasm for their Slangatang app — which featured insults and sayings in various regional accents — it did not prove a hit with everyone else.

One online company said it was offensive and promoted racial stereotypes. The girls’ Ampi App application — a series of annoying and random noises — proved more globally successful, even though most of the team did not think it was very good.

But the boys refused to admit their app could be seen as offensive, with Cookstown man Jim — having added in a few ‘Norn Iron’ quotes, like “the craic was deadly” — defending it during the sales pitch in the boardroom.

He said: “Yes it’s a stereotype, but not one that’s derogatory or discriminatory.”

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It looked like the boys had it in the bag when they successfully pitched their app to two out of three online companies and had the audience at the games fair laughing and getting their phones out to download the app.

But while the downloads started off well, with almost 3,000 in six hours, the momentum was lost and the boys only achieved a total of 3,951 in 24 hours.

The girls proved the old adage of slow and steady wins the race when their app, which had only 1,000 downloads after six hours, finished on a whopping 10,667 downloads after the full day.

Jim managed to talk himself out of being in the final three to face Lord Sugar in the boardroom.

He was initially chosen by team leader Leon to join him and Alex Britex Cabral, but when Jim launched into a passionate tirade on why he should remain and the failures other people had made, Leon quickly changed his mind.

In the end Leon took Glenn Ward and Alex into the boardroom, where Alex got the boot.


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