Apprentice contestant Jemma Bird fired from Apprentice
Entertainment agency owner Jemma Bird - who branded herself "always the girl that nearly wins" - has lost out again by being fired from The Apprentice.
The 26-year-old from Walsall was shown the boardroom door by Lord Sugar after a lacklustre performance as a history tour guide in a challenge that saw teams putting on coach tour day trips for the best profit.
Bird ended up in the firing line as a result of her sketchy knowledge while showing tourists around Hever Castle.
The qualified dance teacher declared in her application to be on the show: "I'm always the girl that nearly wins, I'm hoping this time it will be different."
Bird explained she had no regrets about describing herself that way, as she spoke about her departure from the show.
She said: "You're asked in the audition process to sell yourself and I'm clearly not the best at that.
"I'm surprised I got picked because I'm not a competitive person, and I think that's what I meant by that."
She added: "I couldn't be that obnoxious, overly confident person, it's just not me."