Baywatch Pamela Anderson may join Big Brother
Pamela Anderson, Jedward, Kerry Katona and Sally Bercow, the Speaker's wife, are among the famous names thought to be entering the house when Celebrity Big Brother returns on Channel 5 this Thursday.
The three-week run precedes a full series featuring the usual gang of wannabes aiming to be elevated to the ranks of D-list celebrities.
Channel 5 owner Richard Desmond, who made his fortune as a soft-porn magazine publisher, is believed to have paid £200m for the rights to Big Brother for five years.
The fun soured for previous owners Channel 4 when the 2007 Celebrity series degenerated into a row over racist remarks aimed at Indian actress Shilpa Shetty.
Four million viewers tuned in for the 2010 series final.