Steve Coogan has said that he didn't "need" to bring back Alan Partridge - he's only reprising the role because he wants to.
The actor and comedian - who plays porn baron Paul Raymond in new film The Look Of Love - is bringing his hit comedy alter-ego to the big screen this summer in Partridge movie Alpha Papa.
He said: "We didn't need to do it, that's the important thing. It wasn't as if I was kicking around and thought, well I'd better bring back Alan... because, I've just done the Paul Raymond film and I've just finished the Stephen Frears film with Judi Dench, that I wrote.
"So we did it because we wanted to and we thought it was funny. It made us laugh, and hopefully it will make other people laugh."
The actor created the narcissistic and embarrassing TV and radio host Alan Partridge on a Radio 4 sketch show in the 90s, and he went on to become a household name with several of his own TV series.
In the past he has admitted he sometimes resented Partridge's popularity because the character became impossible to escape.
But Steve said: "As long as I'm doing other interesting things, then I don't mind talking about him, or doing him in fact. And really I've only ever done Alan when I wanted to do him, not when there's been demand for him. There's always demand for him, but the key guide for me is to only write and perform Alan when I feel that I want to."
:: The Look Of Love is in cinemas now.