Belfast Telegraph

Film trailers 'give away too much of storyline'

By Ben Kendall

Cinema-goers are fed up with trailers that give away a movie's plot-line or are better than the film itself, researchers have said.

A new study, based on responses to a 2013 trailer for The Hobbit: The Desolation Of Smaug, found that audiences want trailers which excite, tease and leave them emotionally engaged, without revealing excessive narrative.

The research by the University of East Anglia's (UEA) school of art, media and American studies, found that more than 80% of people were left disappointed with a film after seeing its trailer.

Many viewers were frustrated at spoilers contained within the trailers which was one of the biggest gripes among film viewers.

Lead researcher Keith M Johnston said: "Despite the enduring appeal and apparent popularity of these coming attractions, modern trailer releases arrive with a perceived popular stigma - the presumption that they actively mislead or deceive audiences. Our research confirms this complaint."

Belfast Telegraph


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