A tapestry which tells the story of Game of Thrones has been unveiled at the Ulster Museum in Belfast.
Tourism Ireland revealed the new installation as part of a new campaign to entice more Game of Thrones fans to Northern Ireland.
The 77 metre long tapestry depicts scenes from the hit HBO series and will be added to in the coming weeks as series seven airs on Sky Atlantic.
It shows the trials and tribulations of the Game of Thrones characters in its most epic and famous scenes – complete with blood red weddings, golden Lannister hair, emerald green wildfire, cold blue White Walkers and jet black crows.
Game of Thrones is mostly filmed in Northern Ireland and has boosted tourism numbers here since the show aired in 2011.
The hand-embroidered artwork was woven using material from Thomas Ferguson Irish Linen in Banbridge.
The tapestry was unveiled at the Ulster Museum ahead of the season seven premiere on Monday night in the UK. It will be opened to the public from Saturday, July 22.
Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to continue our partnership with HBO for the fourth year running, to highlight Northern Ireland – through the exciting events of Game of Thrones – on the global stage.
"TV and film are recognised as strong influencers on travellers everywhere and the stellar popularity of Game of Thrones is a fantastic opportunity for us to promote Northern Ireland to a huge audience of potential visitors.
Our specially created Game of Thrones tapestry is another truly innovative way to showcase the destination – creating a lasting legacy and a new visitor attraction to enhance the Game of Thrones experience here for fans when they visit.”