Great British Bake Off facing Ofcom probe over complaints after Noel Fielding hides in fridge
The Great British Bake Off is facing an Ofcom probe after complaints were received over presenter Noel Fielding hiding in a fridge.
The media regulator confirmed it had received 28 complaints in relation to the incident on Tuesday night's programme.
The Channel 4 show - which recently moved from the BBC - was shown at 8pm.
It was bread week and during one of the challenges it showed host Sandi Toksvig open a fridge door with fellow comic presenter Noel crouched inside.
Channel 4 further highlighted the point of the show by tweeting it with the caption "just when you thought Noel Fielding couldn't get any cooler".
Viewers took to social media in to voice their concern over the scene amid fears young people could recreate it calling it "irresponsible".
Among those who complained was TUV Newtownabbey councillor David Hollis who lodged an official complaint against Channel 4.
A spokeswoman for the media regulator said: "We will assess these complaints before deciding whether or not to investigate."
Mr Hollis said: "It was before the 9.30pm watershed when children could be watching. Here we have a presenter opening a fridge with another presenter inside it.
"And then they move it on to adverts and next thing is the doors is closed on him again.
"Children are liable to try something like that for fun or play. The suction on the doors - children would have great difficulty trying to get open again.
"We've had deaths in the past and it's very irresponsible.
"I have made an official complaint to them."
After Mr Hollis contacted Channel 4, a spokesperson replied: “Thank you for your email regarding the light-hearted piece by the presenters in last night’s The Great British Bake Off.
“We appreciate your concerns, however, modern day fridges are designed to be pushed open from the inside to minimise any possible risk.
“In addition and in order to alleviate viewers’ potential concerns, Sandi was holding the door at all times so that the door was never fully closed.
“Nevertheless, please be assured that all your comments have been logged and noted for the attention of those responsible for our programming.
“Thank you again for taking the time to contact us. We appreciate all feedback from our viewers, complimentary or otherwise.”
In 2014 Ofcom ruled out an investigation in to the programme which was then on the BBC after the infamous 'Bingate incident' in a controversial episode featuring a Northern Ireland contestant.
It saw Belfast's Iain Watters dump his "showstopper" baked Alaska dish in a culinary catastrophe which came after fellow contestant Diana Beard took his dish out of the freezer prompting many viewers to call for him to be reinstated.
- Great British Bake Off: No gran conspiracy over Belfast baker Iain Watters' 'Bingate' ... BBC sticks to its guns over Diana Beard edit
Belfast Telegraph Digital