Belfast Telegraph

Northern Ireland showcased in New York's Times Square with Game of Thrones billboard

Northern Ireland has been showcased in New York's famous Times Square with a huge Game of Thrones billboard.

The billboard promotes the iconic Dark Hedges in Armoy, Co Antrim in a new campaign from Tourism Ireland.

It aims to remind Americans that Northern Ireland is ‘Games of Thrones territory.'

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are taking every opportunity to highlight Northern Ireland and its Game of Thrones connections.

"We’re reminding fans that Northern Ireland is one of the main filming locations for the series, with numerous unforgettable set locations. Our aim is to spike people’s curiosity about the landscapes and locations featured in the series and inspire them to come and explore them for themselves.”

Tourism Ireland has also teamed up with online magazine The Hollywood Reporter, with ads running on the site around the various reports and news about the hit TV show.

Tourism Ireland’s brand new campaign to showcase Northern Ireland to millions of fans is rolling out around the world.

The promos highlight Northern Ireland to fans searching for the articles online and link to the special Game of Thrones section on Tourism Ireland’s international website,

Predominantly filmed in Northern Ireland, Game of Thrones is currently broadcasting its seventh series on HBO and Sky Atlantic.

Tourism Ireland recently unveiled a huge tapestry at the Ulster Museum in Belfast, which tells the story so far from the hit fantasy series.

The Bayeux-style tapestry will be added to in the coming weeks as series seven continues.

PANews BT_P-0ca0b68d-c0f2-4f7c-9554-f94f69c2c7c1_I1.jpg
The Game of Thrones tapestry at the Ulster Museum in Belfast (Press Eye/PA)

It shows the trials and tribulations of the Game of Thrones characters in its most epic and famous scenes – complete with blood red weddings, golden Lannister hair, emerald green wildfire, cold blue White Walkers and jet black crows.

The hand-embroidered artwork was woven using material from Thomas Ferguson Irish Linen in Banbridge.

Belfast Telegraph Digital


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