Belfast Telegraph

Shows such as Breaking Bad on Netflix see binge TV viewing surge in the UK


Shows such as Breaking Bad and House of Cards have seen binge TV viewing surge in the UK due to on-demand services such as NetFlix and Sky+.

A third of 25 to 34-year-olds and almost as many in the 16 to 24 bracket prefer to watch several episodes of their favourite show in one sitting, rather than wait for a weekly broadcast.

Deloitte’s annual media consumer survey found 30 per cent binge-view in a group compared with 19 per cent of singletons. Women were also keener than men.

“Bingeing, as with most TV consumption, seems to be more enjoyable when shared,” said the Deloitte report.

Almost 20 per cent stayed up late to watch one more episode in a binge.

The US drama series Breaking Bad, which is shown on Netflix in the UK, won a Bafta on Sunday – the first time that a show not broadcast on a traditional channel has won the prestigious TV award.

Matthew Guest, the author of the Deloitte report, said: “It’s definitely a recent phenomenon.

"Since NetFlix came into the UK and offered a quality streaming service, it has changed people’s attitudes to binge-viewing.”

Deloitte found binge-viewers were likely to be wealthier as well as younger as streaming services often require high-speed broadband.

Further reading

Bafta TV awards 2014: All the glitz from the red carpet and full list of winners

Breaking Bad: The alternative 'bloodbath' ending that could have seen every character killed

Breaking Bad's Bryan Cranston helps student get prom date

Breaking Bad's Jesse Pinkman 'now a carpenter living in Alaska', says Aaron Paul

Paul up for Breaking Bad spin-off

Paul: End of Breaking Bad was hard

Breaking Bad prequel Better Call Saul will see fixer Mike Ehrmantraut return

Breaking Bad tour of Albuquerque: welcome to crystal meth country

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