Steven Spielberg's The Adventures of Tintin: Secret of the Unicorn has enjoyed its world premiere in Belgium.
If the proverbial intrepid reporter was more than a cartoon and movie character, he would have been pushing and shoving amid all the other reporters lining the red carpet in Brussels.
Instead, Belgian Princess Astrid gave the occasion a royal touch amid the movie nobility headed by Spielberg.
The movie is rolling out first across Europe and elsewhere before hitting the United States by Christmas.
"To hijack Tintin and bring it to America first, and then release it overseas second, would be something that would not have even occurred to us," Spielberg said. "From the outset, the plan was to give Tintin back to the countries where Tintin was the most beloved."
The movie tells how Tintin discovers a key to a treasure by accident, then flees evil criminals across the world, with the drunken sailor Captain Haddock in tow.
The tough part might be selling to 21st century kids a bygone world where good and evil were so clear cut and where Jamie Bell's Tintin is virtuous without even a whiff of vice. Some critics have called him boring.
Bell, best known for his Billy Elliot performances, used his dancing skills in chase scenes to give his Tintin as much a cartoonesque flair as possible.
Yet flaws, or even a girlfriend, are not for Tintin, Spielberg said.
"There is a purity about Tintin," he said. "Tintin is part of a world, I hope, is in some places still with us, and perhaps will come back some day."