Belfast Telegraph

TV View: Brothers bowl over London with their discerning breakfast club

By Joe Nawaz

Who saw the bearded Belfast brothers Keery on Channel 4 News the other night? You can still catch it online.

They've just opened Cereal Killers in London, a café that only sells - you've guessed it - cereal. First day business appeared to be good, with a bustling mêlée of infantilised hipsters and fad-prone zeitgeist-huggers desperate to sate their hitherto unrealised need for bowls of Korean Oreo Cereal.

Yet the Channel 4 coverage of Alan and Gary Keery's quirky successful new venture seems to have left many usual champions of norn iron entrepreneurship, well, irked. Channel 4's Symeon Brown started having a (snap, crackle and) pop at the brothers in a way that initially seemed a little harsh, until they decided to respond.

"What does (£3 for a bowl of cereal) mean for people that live locally?" he asked, referring to the impoverished Tower Hamlet's area. "This isn't one of the poorest areas is it?" asked a cheery Keery, before reflecting that locals probably wouldn't frequent Cereal Killers if they were poor.

"Can we stop this interview, because I don't like your questions," he abruptly ended the interview.

But the line that probably sunk them in the hearts and minds of even the staunchest local cheerleaders was: "People automatically tag us as hipsters because we're doing something original. Plus, we've got beards and live in Shoreditch." Say what you see, folks, as another successful export once said.

Belfast Telegraph


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