Belfast Telegraph

MTV Europe Music Awards to be held in Belfast

Rihanna performs during the MTV Europe Music Awards 2010 in Madrid, Spain
Rihanna performs during the MTV Europe Music Awards 2010 in Madrid, Spain
MADRID, SPAIN - NOVEMBER 07: Host Eva Longoria Parker on stage during the MTV Europe Music Awards 2010 live show at La Caja Magica on November 7, 2010 in Madrid, Spain. (Photo by Gareth Cattermole/Getty Images) *** Local Caption *** Eva Longoria Parker
MADRID, SPAIN - NOVEMBER 07: Host Eva Longoria Parker (L) and Katy Perry (R) on stage during the MTV Europe Music Awards 2010 live show at La Caja Magica on November 7, 2010 in Madrid, Spain. (Photo by Gareth Cattermole/Getty Images) *** Local Caption *** Eva Longoria Parker;Katy Perry
MADRID, SPAIN - NOVEMBER 07: Dizzee Rascal and Shakira perform during the MTV Europe Music Awards 2010 live show at La Caja Magica on November 7, 2010 in Madrid, Spain. (Photo by Gareth Cattermole/Getty Images) *** Local Caption *** Dizzee Rascal;Shakira
Rihanna performs during the MTV Europe Music Awards 2010 in Madrid, Spain
MADRID, SPAIN - NOVEMBER 07: Host Eva Longoria Parker on stage during the MTV Europe Music Awards 2010 live show at La Caja Magica on November 7, 2010 in Madrid, Spain. (Photo by Gareth Cattermole/Getty Images) *** Local Caption *** Eva Longoria Parker
MADRID, SPAIN - NOVEMBER 07: Rihanna performs during the MTV Europe Music Awards 2010 live show at La Caja Magica on November 7, 2010 in Madrid, Spain. (Photo by Gareth Cattermole/Getty Images) *** Local Caption *** Rihanna
MADRID, SPAIN - NOVEMBER 07: Rihanna performs during the MTV Europe Music Awards 2010 live show at La Caja Magica on November 7, 2010 in Madrid, Spain. (Photo by Gareth Cattermole/Getty Images) *** Local Caption *** Rihanna
MADRID, SPAIN - NOVEMBER 07: Miley Cyrus performs during the MTV Europe Music Awards 2010 live show at La Caja Magica on November 7, 2010 in Madrid, Spain. (Photo by Gareth Cattermole/Getty Images) *** Local Caption *** Miley Cyrus
MADRID, SPAIN - NOVEMBER 07: Musician Ke$ha performs during the MTV Europe Music Awards 2010 live show at La Caja Magica on November 7, 2010 in Madrid, Spain. (Photo by Gareth Cattermole/Getty Images) *** Local Caption *** Ke$ha
MADRID, SPAIN - NOVEMBER 07: Fans waiting for the show of Thirty Seconds to Mars at Puerta de Alcala on November 7, 2010 in Madrid, Spain. (Photo by Jordi Vidal/Getty Images)
MADRID, SPAIN - NOVEMBER 07: Rihanna performs during the MTV Europe Music Awards 2010 live show at La Caja Magica on November 7, 2010 in Madrid, Spain. (Photo by Gareth Cattermole/Getty Images) *** Local Caption *** Rihanna
MADRID, SPAIN - NOVEMBER 07: Shakira performs during the MTV Europe Music Awards 2010 live show at La Caja Magica on November 7, 2010 in Madrid, Spain. (Photo by Gareth Cattermole/Getty Images) *** Local Caption *** Shakira
MADRID, SPAIN - NOVEMBER 07: Rihanna performs during the MTV Europe Music Awards 2010 live show at La Caja Magica on November 7, 2010 in Madrid, Spain. (Photo by Gareth Cattermole/Getty Images) *** Local Caption *** Rihanna
Shakira performs on stage during the 2009 MTV Europe Music Awards at the 02 Arena in Berlin, Germany.
Shakira performs on stage during the 2009 MTV Europe Music Awards at the 02 Arena in Berlin
Lady Gaga won three prizes at the MTV Europe Music Awards (AP)
Katy Perry on stage at the 2009 MTV Europe Music Awards at the 02 Arena in Berlin, Germany.
The Backstreet Boys, (left to right) Howie Dorough, A. J. McLean, (hidden), Nick Carter and Brian Littrell on stage at the 2009 MTV Europe Music Awards at the 02 Arena in Berlin, Germany.
Beyonce accepts the award for Best Video at the 2009 MTV Europe Music Awards at the 02 Arena in Berlin, Germany.
Dave Grohl and the Foo Fighters perform on stage during the 2009 MTV Europe Music Awards at the 02 Arena in Berlin
Katy Perry on stage during the 2009 MTV Europe Music Awards at the 02 Arena in Berlin, Germany.
Beyonce on stage during the 2009 MTV Europe Music Awards at the 02 Arena in Berlin, Germany.
Beyonce on stage during the 2009 MTV Europe Music Awards at the 02 Arena in Berlin, Germany. PRESS ASSOCIATION Photo. Picture date: Thursday November 5, 2009. See PA story SHOWBIZ MTV. Photo credit should read: Ian West/PA Wire
Katy Perry and Dave Grohl of the Foo Fighters on stage at the 2009 MTV Europe Music Awards at the 02 Arena in Berlin, Germany.

By Lesley-Anne Henry

One of the biggest events on the music calendar is to be staged in Belfast, generating millions of pounds for the local economy.

The MTV European Music Awards are to be held at the Odyssey Arena on Sunday, November 6 and could see pop icons like Madonna, Lady Gaga and Jay-Z grace the red carpet in the city.

Confirmation that Belfast has won the bid to stage the star-studded, glitzy bash came during a meeting of the City Council last night.

Members agreed to contribute £320,000 with further funding to be drawn from a number of Stormont departments, Tourism Northern Ireland, NI Screen and commercial sponsors.

Belfast, which was pitched as an “edgy” location for the global event, staved off competition from Warsaw, Paris and Istanbul.

Last night Conor Maskey, chairman of the Belfast City Council’s development committee, which helped secure the successful bid, described the achievement as “no mean feat”.

Hosting the European Music Awards ceremony is part of a three-year strategy to put Belfast on the map as a “world class music destination” by the council and tourism bosses

The economic impact will also be massive.

When it was held in Edinburgh in 2003 the return on investment was £11.9 for every £1, and in Copenhagen in 2006 the return was £8.13 for each pound.

Last year Hollywood A-lister and Desperate Housewives star Eva Longoria compered the ceremony in Madrid which was attended by pop sensations Rihanna, Katy Perry, Ke$ha, Shakira and Miley Cyrus.

Earlier this year the Belfast Telegraph revealed that scouts from MTV had visited a number of key venues including the Odyssey and the North Coast to test the province’s suitability for staging the major event.

Belfast’s bid was boosted by a successful “MTV Presents....” gig in the Waterfront Hall last September featuring Mark Ronson.

This was part of a week-long series that helped generate £1.6m for the city’s economy.

This year there will also be a week of smaller concerts to showcase Belfast and provide a platform to profile the Belfast music |industry.

This will include a Belfast music coach tour, Belfast music exhibition at the Oh Yeah Centre, the creation of one-off unique gigs, the promotion of Belfast’s music listings website Belfastmusic.org, the promotion of Belfast’s music iPhone application as well as international showcasing and marketing of Belfast’s musicians.

The first MTV European Music Awards were held in Berlin, four years after the wall was taken down.

George Michael performed Freedom surrounded by supermodels, including Naomi Campbell, and Bono received the Free Your Mind Award on behalf of Amnesty International.

Edinburgh, Stockholm, Barcelona, Rome, Dublin, Munich, Copenhagen and Liverpool have also held the awards in previous years.

The awards in numbers...

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