Coldplay have failed to topple Adele from the number one spot on this week's Official Albums Chart.
A Head Full Of Dreams is the first studio album by the Chris Martin-fronted band not to debut at the top spot.
However, they scored their strongest opening week since 2008's Viva La Vida Or Death And All His Friends by racking up sales of 236,000.
Adele's 25 logged its third week at number one with another mammoth week of sales, shifting 354,000 copies over the last seven days.
This has secured the Oscar winner the highest third-week sales for a number one album since Take That's 2008 release The Circus, which recorded 382,000 sales in its third week at number one.
Coldplay's last album, 2014's Ghost Stories, debuted with 168,000 sales. Back in 2011, the band's Mylo Xyloto notched up 208,000 sales in its first week.
Week one sales of A Head Full Of Dreams make it the highest selling number two album in five years since Rihanna notched up 249,000 sales of Loud.
Adele and Coldplay have been booked to appear on the final of Simon Cowell's The X Factor.
The Skyfall star will perform number one single Hello for her first ever performance on the ITV show.
Coldplay will sing Adventure Of A Lifetime from their new album and chart-toppers One Direction will perform their latest single, Infinity.
Meanwhile, Elvis Presley's If I Can Dream is at number three on the Official Albums Chart.
Justin Bieber's Purpose is at number four and Jess Glynne's I Cry When I Laugh holds on at number five.
The Canadian heartthrob also leads this week's Official Singles Chart yet again as Love Yourself logs a second week at number one.
The track, co-written by Ed Sheeran, notched up combined sales of 114,000 and fended off strong competition from Bieber's own track Sorry, which holds at number two.
Last week, Bieber achieved the rare feat of replacing himself at the top of the Official Singles Chart.
His unmoved positions this week make him the first artist ever to knock himself off the top spot, with both songs holding at one and two for two consecutive weeks.
This week's highest new entry goes to Sigala's Sweet Lovin', debuting at number three.
The track, which features vocals from Bryn Christopher, follows Easy Love, which hit number one back in September.
Rounding off this week's Official Singles Chart Top 5 are Adele's Hello at number four and Grace and G-Eazy's You Don't Own Me at number five.
Coldplay earn their 16th Top 10 single this week as Adventure Of A Lifetime climbs six places to number nine.
Sigma and Rita Ora's Coming Home leaps to number 15.
Finally, three classic Christmas songs appear in this week's Top 40.
Mariah Carey's All I Want For Christmas Is You is up 22 places to number 13.
The Pogues featuring the late Kirsty MacColl's Fairytale Of New York is at number 20 and Wham's Last Christmas is up 38 places to number 27.