Cheryl Cole merchandise planned
Cheryl Cole is capitalising on her X Factor comeback by attaching her name to a range of unlikely products, according to reports.
The Daily Mirror said that Cheryl-branded toilet water, spot cream, depilatory lotions and even deodorant could all be in the works.
The newspaper reported that the 30-year-old singer, who is one of the celebrity faces of L'Oreal, listed more than 50 items at the Intellectual Property Office which she wants her name attached to.
They include perfumes, false nails and lashes, but also toilet waters, blemish gels, scalp cream, toothpaste, hair-removal lotion, talcum powder and "fragrant wax for use in pot pourri burners".
A source was quoted as saying: "Cheryl isn't just a pretty, dimpled face. Showbiz is a fickle world and she is determined to make the most of her X Factor comeback.
"She will once again become one of the most popular and talked about female celebs in Britain, and is determined to maximise the exposure.
"Anything she puts her name to will sell."