Belfast Telegraph

Countdown on for Arthur's Day

This week sees the worldwide celebrations for Arthur’s Day when people from across the Island of Ireland come together, in their local pubs, to raise a Guinness to Arthur at 17:59 on 24th September.



Dublin will be transformed into the epicentre of the worldwide celebration when thousands of people come together to toast Arthur and enjoy performances from local and international artists in over 33 venues across Dublin, ranging from intimate gigs in 28 Dublin pubs, to 4 music venues, and a concert at the St. James’s Gate brewery itself.



Whilst the hub of Arthur’s Day celebrations will focus on St James’s Gate, and Dublin city, the celebrations will continue in pubs across Northern Ireland as publicans and their customers raise a toast to Arthur and enjoy gigs from St. James’s Gate and the studio venues which will be broadcast live into pubs and bars on the night on the Sky TV platform.



The excitement ahead of Arthur’s Day has been heightened as people add their names to an on-line petition to make Arthur’s Day a national holiday! As a result of a number of fans on the Guinness 250 Facebook page suggesting the idea to make Arthur’s Day a national holiday, in just four days over 6,000 people have added their names to a petition asking to make this an annual event.



With just one week to go, the preparations are in full swing as special countdown clocks around the city are counting down to the minute when the nation will toast the legacy of a remarkable man. Arthur’s Day flags are fluttering on flagpoles across Dublin city in the build up to the big day and signs will soon be appearing in the arrivals in Dublin airport welcoming all the visitors and special guests arriving into Ireland on 24th September.



More than 60 artists from all over the world will be landing in Dublin to take over pubs and venues all over the city to mark the signing of the 9,000 year lease on the St. James's Gate brewery. GUINNESS today also revealed the two additional international artists that will be in Dublin for the global festivities. Joining artists such as Sir Tom Jones, Estelle, Sugababes and Kasabian are Natalie Imbruglia and former Destiny Child band member Kelly Roland.



Around the world amazing talent will perform at Arthur’s Day events including Sean Paul as headlining act at the live show in Lagos, Nigeria and The Black Eyed Peas performing at celebrations in Kuala Lumpur, Malaysia.



Arthur Guinness and his family were responsible for some of the most well known acts of philanthropy in Ireland. To honour and continue this legacy the Arthur Guinness Fund has been established with the aim of supporting and empowering social entrepreneurs, who have projects and initiatives that are innovative, impactful and sustainable, for the benefit of communities across Ireland. The proceeds of the Arthur’s Day ticket sales will go to the Arthur Guinness Fund. Guinness & Co. will donate €6 million globally to the Arthur Guinness Fund, which will be active from the end of September 2009.



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