Drake donates 1 million US dollar music video budget to Miami community
The RnB star had called the video ‘the most important thing I have ever done in my career’.
Canadian musician Drake spent a near one million US dollar (£713,000) budget for his God’s Plan music video to individuals and organisations across Miami.
A women’s shelter, firefighters and shoppers in a supermarket are among those who received cash from the RnB star who reveals his plan in the opening titles of the six-minute video released on Friday.
“The budget for this video was 996,631.90 dollars. We gave it all away. Don’t tell the label,” it reads before footage of the singer visiting organisations across the US state.
“Anything you guys want in the store is free,” he tells shoppers in a supermarket while student Destiny James at the University of Miami receives a 50,000 dollar (£35,000) cheque to fund her education.
He had called the video “the most important thing I have ever done in my career” ahead of its release.
At Miami Senior High School, he greeted by a group of students who he performs with before donating 25,000 dollars (£17,832).
He also approaches people in the street offering them cash and treats at least two youngsters to new cars.
It comes less than a fortnight after students at the University of Miami and the High School shared dozens of clips of the Toronto-born musician donating funds during filming for the video.
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This happened today. I applied to scholarships last year for which I had to write an essay. I received those scholarships and thought that was the end of it. Apparently, my essay and my story made it to other departments. I was contacted this weekend about doing a video speaking about where I come from, things I've been through, and why it is so important for scholarship donors to continue to donate. This was the surprise the whole time. Drake told me that he has read great things about me and appreciates how hard I've worked through so many trials and decided to give me $50K for my tuition. @champagnepapi THANK YOU SO MUCH!!' You don't understand what this means to me! I would've never imagined this happening to me. I'm just a girl from Denmark, SC that wants to MAKE IT and be somebody and for you to see my hard work means the world. Thank you so much. God I thank you. You are so great and amazing! Thank you for blessing me when I thought my hard work was going unnoticed. I'm living out my dreams. God's Plan 🙏🏾
Shown sporting a Martin Luther King t-shirt in photos and video clips, he also announced he would be designing a new uniform for the high school.
Paris had written on Instagram: “You don’t understand what this means to me! I would’ve never imagined this happening to me. I’m just a girl from Denmark, SC that wants to MAKE IT and be somebody and for you to see my hard work means the world. Thank you so much. God I thank you.
“You are so great and amazing! Thank you for blessing me when I thought my hard work was going unnoticed. I’m living out my dream.”
Also on Friday, Drake wrote he was “missing England” in an Instagram post.