Justin Bieber caused a stir at a major record store when his new DVD went on sale early.
More than 500 fans descended on HMV in London's Oxford Street to grab a copy of Never Say Never before anyone else.
Paramount responded following a Twitter campaign by fans to release the DVD early, allowing them to get Justin Bieber: Never Say Never on DVD 24 hours before its official release.
The Canadian singer also tweeted to his fans to head down to the store to be the first to own his movie on DVD.
The film follows Bieber's rise, culminating in a sold-out show at Madison Square Garden.
It incorporates personal home footage that chronicles his talent from early childhood, and features celebrities including Usher and Miley Cyrus.
:: Justin Bieber: Never Say Never is out on Blu-ray Triple Play and DVD from Paramount Home Entertainment.