A Burger King advert featuring Mary J Blige singing about chicken has been pulled.
However the fast-food chain is blaming music licensing issues for the decision, not criticism of the ad.
The spot debuted on US TV screens this week. In it, Blige sings soulfully about chicken snack wraps.
However, as the video went viral, some in the black community criticised the ad as stereotypical.
The black women-oriented website Madame Noire likened it to "buffoonery".
Burger King said that the commercial was pulled because of a licensing concern. The company said it hopes to have the Blige "ads back on the air soon", though a spokeswoman would not comment on whether the ads would be the same.
The spokeswoman also noted that other celebrities, including Salma Hayek and Jay Leno, also are advertising the snack wraps.
A representative for Blige did not immediately respond to a request for comment.