Music lovers will be able to donate to charity as they download tracks on a new website.
They can choose which charity they want to support and it will receive half the profit for every track downloaded from fairsharemusic.com.
Among the charities that could benefit are Amnesty International, Friends of the Earth, British Red Cross and Teenage Cancer Trust.
The website, which allows access to more than 8.5 million tracks, was set up by music industry veterans Jonny Woolf and Lee Cannon.
Mr Cannon said: "By embedding generosity into the enjoyment of music we hope to change the way people think about giving.
"The website is designed to help charities connect with a new demographic and give music fans the opportunity to give while they get without it costing them a penny extra - it's a win-win."