Take That's much-heralded reunion single may miss out on the number one spot - as Rihanna looks on track to hold back The Flood.
The group released their comeback single on Monday, the first to feature Robbie Williams back in the line-up for a decade and a half.
But new track The Flood, which has picked up heavy airplay for more than a month, is looking likely to chart at number two this weekend, according to the midweek charts.
The band were slightly ahead after Monday's sales but Rihanna - who went to number one on Sunday - has now nudged ahead with her single Only Girl (In The World). However there are little more than 1,000 sales between them.
Both acts look likely to sell in excess of 100,000 copies of their releases by the time the charts are announced at the weekend.
Take That sparked a sales frenzy just under a fortnight ago when their tour dates sold out within hours.
The band are due to feature on The X Factor at the weekend.