Rocker Ginger plans charity album
A rock star who gave away his prized guitar to raise money for Japan's earthquake victims is to donate profits from his next solo album to help tackle child poverty.
Ginger, lead singer of cult British act The Wildhearts, stunned the music industry earlier this year when he put his Les Paul Gibson under the hammer - benefiting the British Red Cross's tsunami appeal to the tune of more than £17,000.
The flame-haired songwriter, whose hits include I Wanna Go Where The People Go, now plans to give away proceeds from his newest project to the charity Save The Children.
He said the scheme will work by fans paying upfront for him to record a limited-edition triple album. Those purchasing the record will then be able to choose their favourite 12 tracks for a commercially available single disc.
South Shields-born Ginger said: "I love music being independent. Always have. The DIY approach has appealed to me since I watched the original punks gatecrash the charts and infuriate the press.
"What I want to do is keep that spirit thriving. Music made for the people by the people.
"This triple album will be exclusive to the people who pledge to get it made. The general public will have to make do with a single album of around 12 songs, which the pledgers will choose for me.
"Of the money pledged we will donate 10% to Save The Children."
And it appears his different approach to releasing material has struck a chord with music-lovers. Within an hour of launching the fundraiser, more than £4,000 had been donated.
:: For more information on the triple album project, log on to www.pledgemusic.com/projects/gingerwildheart#charity.