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Will.i.am cash for 'new Zuckerberg'

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will.i.am has announced a donation to The Prince's Trust

will.i.am has announced a donation to The Prince's Trust

will.i.am has announced a donation to The Prince's Trust

Will.i.am hopes his donation of £500,000 to the Prince's Trust could help find the new Mark Zuckerberg among the disadvantaged children from deprived areas of London.

The Black Eyed Peas frontman said there was musical creativity in neglected inner city areas around the world and suggested it could be channelled into developing the next internet sensation like Facebook, co-founded by Mark Zuckerberg.

Will.i.am made the donation after meeting youngsters on a Prince's Trust personal development course in east London last month and holding talks with Charles at Clarence House to discuss how his Foundation could support the Prince's charity.

The money, given via the performer's i.am angel Foundation, will help build skills for work and enterprise, with a focus on technology.

Speaking at the Trust's London headquarters, after the donation was formally announced by its chief executive, Martina Milburn, Will.i.am said: "It really takes one person from east London or Brixton to turn into Mark Zuckerberg."

The Voice star added: "How come people from inner city areas can't come up with things for people that connect (them)?

"Every single creative thing in music came from people from inner cities, creativity is thriving there.

"They're not given the tools to become the Zuckerbergs, they're not given the tools to become the Jack Dorseys, Twitter, they're not given the tools to become the Larry Page and Sergey (Brin), Google."

Will.i.am added: "I grew up in east Los Angeles, one of the most under-served and tough neighbourhoods in America. My family made sure I understood that getting a good education and hard work were key to turning my dreams into reality.

"So I am pleased to be collaborating with an organisation that shares my mission to transform the lives of young people who need extra support and structure in their lives."

PA