The Great British Bake Off stars Mary Berry and Paul Hollywood are reportedly getting £100,000 pay rises.
The boost will see their salaries increase to £600,000 in 2017, according to The Sun newspaper.
Berry and Hollywood are known for running their expert eyes over the contestants' creations and giving criticism after a taste test on the hit BBC baking show.
A BBC spokeswoman said: "We don't comment on speculation about pay."
The Great British Bake Off, hosted by Sue Perkins and Mel Giedroyc, with Berry and Hollywood judging, has become a phenomenon since its 2014 move from BBC Two to BBC One.
A record overnight average of more than 13 million viewers watched Nadiya Hussain's win last October.
Meanwhile, The Great Sport Relief Bake Off begins on Wednesday night, with Prime Minister's wife Samantha Cameron, comedian Jason Manford, EastEnders actor Maddy Hill and former England goalkeeper David James battling it out in the kitchen for charity.
They face three challenges - making canapes using rough puff pasty, preparing a French dessert called Paris-Brest, and creating a 3D cake in the shape of a sporting trophy.