TV watchdog Ofcom will not be investigating complaints about revealing outfits worn by Britain's Got Talent judges Amanda Holden and Alesha Dixon.
Some 89 viewers complained to the watchdog - while more contacted ITV - saying that the pair's racy outfits, which included plunging necklines, were "inappropriate" for a family show.
But Ofcom said that after assessing the complaints it would not investigate, because the dresses were not sexualised.
"We assessed a number of complaints about the clothing worn by two female judges being unsuitable before the watershed, but won't be taking the matter forward for investigation.
"In our view, the dresses appropriately covered the judges and they were not portrayed in a sexualised way," a spokesman said.
The watchdog has also decided not to investigate Loose Women star Coleen Nolan's comment, in which she appeared to compare the fight for gay rights with Islamic State (IS).
The hosts of the ITV show were discussing the case in which the Christian owners of a bakery were found to have discriminated against a gay man when they refused to make a cake carrying a slogan that promoted same-sex marriage.
Ms Nolan provoked controversy when she said on Loose Women: "If you went in somewhere and they said two days later 'we don't want to make your cake because of our beliefs' you'd just never go back to that shop and tell all your friends to boycott it.
"What if somebody walked in and said 'I want a cake with Islamic State on it and how I support it and how I support them killing our people' and because it's a business would they have to make that?"
Some viewers called for her to be sacked.
But a spokesman for Ofcom, which received 140 complaints, said: "We assessed a number of complaints that it was offensive for a panellist to compare same sex marriage to the terrorist group Isis (Islamic State), but won't be taking the matter forward for investigation.
"In our view, these unscripted comments during a live programme were unlikely to exceed the expectations of the audience and were justified by the context."
Holden said, as she presented This Morning, that she had "not lost any sleep" over the possibility of an investigation.
"I forgot all about it," she said.
She said of her dress: "Everything was strapped in. Nothing was going to go wrong," and added that "89 people out of 11.2 million complained".
This Morning co-host Phillip Schofield told her: "Well, you looked gorgeous."