Bieber turns style icon for Adidas
Justin Bieber has teamed up with the Adidas NEO Label to be its new global style icon.
The Baby singer has signed up for a two-year partnership with the German sportswear company.
Justin, who cites James Dean as his fashion idol, said the collaboration is a "perfect fit" because "we both believe in living life to the fullest, being young, free and making our own style".
The 18-year-old singer will front the company's ad campaigns and fans will be able to shop for his personally selected favourite looks. He describes his off-stage style as simple, saying he chooses "clothes that look good" while on stage it's all about "comfort, great colour and fit".
Justin is touring the United States on his Believe tour, which moves to Europe early next year.