Christine Bleakley is set to front a prime-time ITV1 game show, according to reports.
The Daybreak host, who is paid a reported £4 million by ITV, will present Control, a general knowledge quiz with a twist, The Sun said.
An insider told the newspaper: "Bosses said when they hired her that they wanted her to do stuff other than Daybreak."
Filming of the show, which offers cash prizes, will start at the end of the month.
Christine and Adrian Chiles were poached from the BBC to front ITV1's new breakfast show, but Daybreak is still pulling in less than half of the viewers of its rival, BBC Breakfast, according to The Sun.
Adrian launched his own project, That Sunday Night Show, which takes a satirical look at the week's events, last month.